Enhancements to Elite Business Development Focus on Integration
Improvements address law firm e-mail and alumni marketing, proposal generation
LOS ANGELES, Jan. 17, 2007 - Thomson Elite, part of The Thomson Corporation (NYSE: TOC; TSX: TOC) and a worldwide provider of business software to professional services firms, has expanded Elite® Business Development (EBD) to include additional integration features. Designed and implemented by Hubbard One, a Thomson Elite business and the leading Web site consultancy for law firms, EBD provides the only fully integrated suite of software designed specifically for the marketing and business development needs of law firms.
New additions address the evolving needs of law firms and reinforce Thomson Elite's vision to deliver the most comprehensive and integrated technology for law firm marketing and business development.
Enhancements to the E-mail Marketing and Alumni Site modules within the Elite Web Center online marketing software, along with new features in EBD's Proposal Generator, will improve law firms' abilities to communicate and cultivate relationships with key audiences.
E-mail Marketing now allows marketers to build sophisticated HTML templates, select content from the Web site database and quickly post e-mail archives to the firm's Web site. When used in conjunction with mini-sites, event pages and blogs, E-mail Marketing offers a highly measurable and effective communication channel.
A 2006 survey of AmLaw 100 firms found that nearly half had specific marketing programs aimed at cultivating relationships with past employees, reflecting the important role that firm alumni play in recruiting and business development. Thomson Elite has enhanced Alumni Site to allow firms to develop a highly customized, firm-branded and content-rich Alumni Web site. The site's infrastructure allows firms to tailor functionality to meet their firm's specific objectives, while still leveraging content from the firm's Elite Web Center Web site.
Firms are looking for new ways to handle the skyrocketing number of proposals, pitch materials and request for proposal (RFP) responses they create in any given month. Proposal Generator has been enhanced to allow users to work natively within Microsoft Word, select content from the proposal database and add content directly to the RFP template a potential client provides. The new functionality not only decreases response time but also ensures that RFPs contain approved firm content.
"Law firm marketers and business developers are taking on more strategic responsibilities within law firms. Our software is aimed at helping them deliver an integrated firm message to core audiences, while allowing them to shift their focus from tactical to strategic activities," said Christopher Kraft, director of product management, Thomson Elite.
Thomson Elite
Thomson Elite is a leading provider of integrated information solutions to professional services firms worldwide. Thomson Elite is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC) and is a premier provider of financial and practice management systems to the legal industry and to other professional services markets, including accounting, marketing services, and management and IT consulting. For more information, visit www.thomsonelite.com.
The Thomson Corporation
The Thomson Corporation (www.thomson.com) is a global leader in providing essential electronic workflow solutions to business and professional customers. With operational headquarters in Stamford, Conn., Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, scientific research and healthcare. The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).
TOP
|
